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PACE short film 'The Lake' wins social marketing EACA Care Award 2015

PACE President Anne Brasseur today announced that the Assembly‘s short film “The Lake”, which encourages young people to speak up about sexual abuse as part of the ONE-in-FIVE campaign, is the winner of the EACA Care Award for 2015 in the category “government bodies and related organisations”.

“The EACA Care Awards, which usually go to mainstream advertising agencies, aim to recognise excellence in social marketing. They are awarded by the Brussels-based European Association of Communication Agencies EACA,” Anne Brasseur said.

“The organiser referred to our campaign as ‘an absolute breakthrough’ for an international organisation. An estimated 6 million people have seen the film so far on a number of European TV stations, and around 1.2 million more online”, she said.

“Its message lies at the heart of our mission to protect children”, Anne Brasseur concluded, inviting all PACE members to share the short film as widely as possible.

Stella Kyriakides (Cyprus, EPP/CD), who largely contributed to the success of the campaign as the Assembly’s General Rapporteur for Children, recalled the strong emotions she felt when first previewing the film: “The same strong feelings and most powerful message reached millions of adolescents who are trapped in their silence and believe that no one will listen, highlighting the detrimental power of ‘silence’ in such cases, because so often the sexual abuse is occurring within the circle of trust.”