"map out the transition to more sustainable, innovative farming practices so that the use of natural resources is optimised, value-added generation is maximised, European biodiversity is protected, and greenhouse gas emissions are significantly reduced or captured and diverted to other uses;".
Agriculture must also become an innovative, dynamic economic sector, offering opportunities to populations in rural areas in Europe. The transition to a more sustainable economy comes hand in hand with the transition to a more sustainable agriculture that attracts investments.