The Council of Europe Parliamentary Assembly emphasises the urgency of eliminating gender stereotypes in media spaces, acknowledging their harmful impact on gender equality and societal progression. The resolution highlights the pervasive nature of these stereotypes across both traditional and modern media, including AI systems, which can perpetuate gender biases. It advocates for cultural, educational and policy-based strategies to address stereotypes, stressing the importance of promoting gender equality both onscreen and behind the scenes. Measures proposed include enhancing media literacy, supporting female talent in the audiovisual sector, and conditioning public funding on gender equality targets. The resolution calls for collaboration with civil society, stringent ethical standards in media and advertising, and transparent algorithms on digital platforms. An intersectional approach is deemed crucial for comprehensive monitoring, research, and policy implementation to ensure fair representation and combat discriminatory practices effectively.